Decodr
Decodr: Connecting lead generation, CRM and sales execution
revenue reported over the 24-month engagement
Measurement note
Revenue and 80,000-lead totals are reported in the engagement narrative. The displayed campaign and activity views are specific snapshots.
Sector
EdTech
Work / Component
Demand and sales operations
Period
24-month historical engagement. Exact start and end dates are not stated.
In brief: Decodr needed a way to generate enquiries and manage what happened after each lead arrived. This was not an advertising-only assignment.
The business challenge
Without a joined-up sales process, new leads would be difficult to assign, work, review and convert consistently. The engagement required both acquisition activity and day-to-day sales operations.
What we worked on
Researched target buyers and developed the lead-generation approach.
Implemented CRM, refined sales pitches and trained the sales team.
Supported hiring, team management, performance reviews, enquiry handling and order processing.
What the record shows
The historical engagement report states 80,000 leads and ₹10.3 million (approximately ₹1.03 crore) in reported revenue over 24 months. These totals are reported in the source narrative and are not presented as independently audited outcomes.
Why this matters
More leads only create commercial value when sales ownership, follow-up, CRM and management are equipped to work them.
When this is relevant
Growing companies with demand coming in but inconsistent pipeline management, sales-team execution or follow-up.
Historical Brand Samosa engagement. Presented by Sales Brigade.