IRQS
IRQS: 78% lower cost per lead while enquiry volume increased
lower cost per lead: November 2020 to January 2021
Measurement note
Lead = voluntary lead-form submission in the original report. Percentage reduction and volume multiple are recalculated from the chart values.
Sector
Certification and training
Work / Component
Acquisition efficiency
Period
November 2020 to January 2021. January data through 28 January.
In brief: IRQS needed more enquiries from its acquisition budget. The challenge was not just generating traffic: leads were costing too much, and website conversion needed attention.
The business challenge
In November 2020, the reported baseline was 68 lead forms at ₹1,061.82 per lead. Increasing ad spend without understanding conversion would have made growth expensive.
What we worked on
Ran and refined acquisition activity across Google and Facebook.
Reviewed lead volume, cost per lead, visits and visitor-to-lead conversion together.
Audited the website and recommended improvements to speed and structure.
What the record shows
By January 2021, the report recorded 370 lead forms at ₹235.12 each, with January measured through 28 January. That is approximately 78% lower cost per lead than November, alongside substantially higher form volume.
Why this matters
When demand, cost and website conversion are tracked together, a team can see what is improving and what still limits growth.
When this is relevant
Businesses investing in lead generation that need better acquisition economics and visibility into conversion.
Historical Brand Samosa engagement. Presented by Sales Brigade.