Korakari / Divyam Leathers
Korakari: Creating buyer interest in traditional footwear
leads reported in one month
Measurement note
Lead count is reported in the original case. The comments show enquiry and partnership interest; the dated table records audience development.
Sector
Manufacturing and exports
Work / Component
Positioning and buyer development
Period
One-month result. Campaign tracking in May 2019.
In brief: Korakari / Divyam Leathers made traditional Kolhapuri footwear, but needed distributors, retailers and partners to understand why its products were different.
The business challenge
Authentic craft competed with cheaper imitations. The business needed to communicate quality and heritage while reaching people who could take the product into new markets.
What we worked on
Developed positioning around authentic craftsmanship, heritage and artisan livelihoods.
Strengthened founder visibility and created product-relevant content.
Researched and engaged potential wholesalers, distributors, exporters and retail partners.
What the record shows
The historical case reports 100+ leads in one month. Preserved conversations include partnership interest, logistics discussions and a potential store enquiry. They show buyer interest, not confirmed distribution agreements or completed sales.
Why this matters
For differentiated products, the story has to make the value clear before the buyer has a reason to engage.
When this is relevant
Manufacturers and product businesses seeking better positioning, distributor discovery or international buyer conversations.
Historical Brand Samosa engagement. Presented by Sales Brigade.