LabelBlind
LabelBlind: Reaching senior buyers for a specialist proposition
leads reported in the first month
Measurement note
The lead result uses the report’s first-month claim. Dated audience snapshots run from 15 April to 2 June 2019; profile views use a rolling 90-day window.
Sector
B2B nutrition information
Work / Component
Positioning and senior-buyer outreach
Period
First-month result in the 2019 engagement. Audience tracking: 15 April to 2 June.
In brief: LabelBlind helped people understand nutrition information on food labels. Its commercial challenge was explaining a relatively unfamiliar B2B proposition to the right decision-makers.
The business challenge
Public content alone was unlikely to reach enough senior stakeholders. Companies needed to understand the value before they would take the conversation seriously.
What we worked on
Clarified specialist positioning and developed content explaining the offer.
Identified relevant food brands, experts and senior stakeholders.
Built founder visibility and used targeted direct messages to begin conversations.
What the record shows
The original report states 50+ leads in the first month and refers to senior roles across India, the UAE and Australia. The dated audience tracking is supporting evidence of network activity; it is not proof of closed business.
Why this matters
Specialist services need both clear explanation and access to people with the authority to act.
When this is relevant
B2B businesses selling unfamiliar or expert-led services to senior decision-makers.
Historical Brand Samosa engagement. Presented by Sales Brigade.