Nandan GSE
Nandan GSE: From a large contact list to a targeted sales journey
A coordinated implementation across audience, website and CRM
Measurement note
The 14 lakh contacts describe the client’s starting database. They are not leads generated by our work. No numerical sales lift is claimed.
Sector
Specialised industrial equipment
Work / Component
Targeting, conversion and sales operations
Period
Engagement period is not stated in the original record. Implementation case.
In brief: Nandan GSE had a database of 14 lakh contacts but still struggled to find companies that actually needed its specialised material-handling equipment.
The business challenge
Cold calling alone was inefficient: many contacts were irrelevant, and prospects often did not know the company. The business needed better targeting, a clearer offer and a way to capture interest.
What we worked on
Clarified positioning and developed content around the company’s expertise.
Defined LinkedIn outreach audiences by job title, company size, revenue and industry.
Improved the website enquiry/appointment route and implemented marketing and sales CRM alongside the team.
What the record shows
The case documents an integrated implementation across targeting, outreach, website conversion and CRM. It does not report a numerical uplift in leads, sales or conversion. The 14 lakh contacts were the client’s starting database, not leads generated by this engagement.
Why this matters
A large database only becomes useful when the team can identify relevant accounts, explain the solution and manage the resulting enquiries.
When this is relevant
Industrial and technical businesses with large prospect lists but weak targeting, lead capture or sales tracking.
Historical Brand Samosa engagement. Presented by Sales Brigade.