Women’s leadership training company
Leadership training: Reaching corporate learning decision-makers
Reported across 10 months in the engagement record
Measurement note
These are related reports from one engagement family. The 40+ six-week leads are not added to the 250+ ten-month total. Post views are supporting visibility measures, not additional leads.
Sector
Corporate training and development
Work / Component
Buyer targeting and organic demand
Period
Main result: 250+ B2B leads in 10 months. Related campaign: 40+ organic B2B leads in six weeks.
In brief: A leadership-training provider needed to make its programme relevant to the HR and leadership teams responsible for employee development.
The business challenge
The challenge was to show a concrete workplace need, target organisations likely to buy the programme and reach the right corporate stakeholders.
What we worked on
Defined the audience around corporate HR and leadership roles.
Developed content that connected the training to workplace and leadership issues.
Combined audience development, campaign distribution and engagement to generate enquiries.
What the record shows
Related historical records report 250+ B2B leads across ten months and 40+ organic B2B leads in a six-week campaign. These are related reports within one engagement family; the smaller count must not be added to the ten-month total.
Why this matters
Specialist training becomes commercially relevant when the buyer recognises the workplace problem it addresses.
When this is relevant
Training, coaching and professional-development providers selling to corporate HR and leadership teams.
Historical Brand Samosa engagement. Presented by Sales Brigade.