Zury
Zury: 11,486 app installs across three campaign months
app installs in the April to June 2021 campaign chart
Measurement note
The monthly install values reconcile exactly to 11,486. The social campaign report is a separate supporting record of brand activity.
Sector
Consumer app
Work / Component
Positioning and acquisition
Period
Campaign chart: April, May and June 2021. Narrative records a 21 April start.
In brief: Zury wanted more installs for a weight-management app in a crowded market. The important question was which positioning and acquisition channels could drive that action.
The business challenge
Attracting attention was not enough; the campaign needed installs. Messaging, audience selection and channels had to be tested against that specific objective.
What we worked on
Clarified the audience and app differentiation.
Created campaign content and tested acquisition approaches.
Compared channel response and shifted emphasis toward stronger search intent as described in the historical record.
What the record shows
The preserved chart records 2,111 installs in April, 5,889 in May and 3,486 in June 2021 — 11,486 in total. Installs are not presented as paid users, retained users or revenue.
Why this matters
A channel should be judged against the action the business needs, not attention or impressions alone.
When this is relevant
Apps and digital products testing acquisition channels against a measurable user action.
Historical Brand Samosa engagement. Presented by Sales Brigade.